yosemite home decor wall art

[ silence ] [ music & cheering ] [ music ] [ applause & cheering ] good morning. thanks to everyone forjoining us this morning. it's been an incredible year. and tremendously busy alreadybut we've got a few more things to share with you beforewe close out the year.

as you saw from the video,we had an amazing reception to the iphone 6 andiphone 6 plus launch. the stores were absolutelyelectrifying with energy. it was unbelievable. there was no betterplace on earth to be. these phones are the bestphones we've had ever created. and the reviews havebeen off the charts. it doesn't get any clearer orany better than this review from one of the industriespreeminent reviewers.

walt mossberg said simply, "it's the best smartphoneon the market." you can't hope forbetter than that. [ applause ] now, with great reviews anda great customer response, it's no wonder that theseiphones have become the fastest selling iphones in history. and the first 30 days, wehave set a new high watermark for the most orders takenand i don't mean by a little,

by a lot, a whole lot. our rollout around theworld is going well. in fact, by the end of thisweek we'll be in 32 countries and just in a few hours fromnow, we will launch in china with support for td-lteand fdd-lte, iphone 6 and 6 plus customerswill have access to china's fastest networkson all 3 major networks. this is the very first timewe've launched a new iphone on all three networks and we'redoing it perfectly aligned

to the early stages ofchina's huge 4g rollout. we couldn't be more excitedabout this and i will tell you that the preorders as you mightguess have set a new record. we can't wait to get started. with what's going on inchina, what's going on here and the other countries aroundthe world and all of the reviews and the customer response, this is our biggestiphone launch ever. so, that's a quickupdate on iphone.

now, the iphonesalso get the benefit of another major announcementthat we made last month and of course i'mtalking about apple pay which is an entirely newway to pay for things in stores and in apps. apple pay is built right intopassbook integrated right in and everything you need isbuilt on iphone 6 and 6 plus. it's an easy, it'ssecure and yes, it's a private wayto pay for things.

we think that it isgoing to be profound. we're getting goingin the united states. we've got all three majornetworks supporting us and we have all of the nation'stop banks supporting us. and just since last monthannouncing this we have signed another 500 banks. they will be rolling outsupport later this year and early next yearshowing the support and the enthusiasmaround apple pay.

we've got many ofthe largest retailers in the country supportingus and as you might guess since we announced lastmonth, there's even more that will be rolling outbetween now and end of the year. now, apple pay alsoworks online in apps. you can buy products andservices right in the app. and it's pretty simple. find those pair of beatsheadphones you want, and boom, you've bought them.

i've been wantingthis a long time and jimmy won't get me a pair. [ laughter ] we've got a lot of peoplebehind us here as well. a lot of great apps anda lot of great developers and as you might guesssince last month, many more people had committedto rollout between now and the end of the year. so, we believe applepay is going to be huge.

it's going to change theway we pay for things. and, i'm excitedto announce today that we are beginning on monday. the journey beginsand we can't wait. now, also last month, we announced an entirelynew category. of course i'm talkingabout apple watch. it's the most personaldevice we've ever created. you can wear this powerfultechnology right on your wrist

and it's just as muchabout personal expression as it is about functionality. we've had great receptionfrom the tech community. but we've also had greatreception from the health and fitness community. and, by people who knowa lot about fashion and style even more than i do. in fact, this monththe apple watch is on the cover of vogue china.

we are really proud of this. it's an incredibleimage and we're so proud to be associatedwith vogue in china. now, as we showed you lastmonth, we have been working with selected third partydevelopers on apple watch. and, like bmw, like americanairlines, like starwood and they've created some reallyunique personal experiences for apple watch. i'm pleased to tell you todaythat we have developed watchkit

where many other developerscan join this party and we are rolling outwatchkit next month and time for developers to really do somefantastic work before we begin shipping apple watch. we are-- we can't wait to see what amazing experiencesthey'll come up with. now, apple watch will beshipping in early next year and every day i lookforward to that day. so, that's some quick updatesaround iphone 6, iphone 6 plus,

apple pay and apple watch. they join an incredibleproduct lineup one that i would call ourstrongest product lineup ever. each of these products arenot only individually the best in class within its categorybut they've been designed to work seamlessly together. and this is made possible by themost advanced operating systems on the planet, ios8 and os x yosemite. today we've got some terrificupdates on both of these

and to tell you all about them. i like to turn this stageover to craig federighi. craig. [ applause and cheering ] well, ios 8 has been out forjust under a month and i'd like to give you a quick update. now, ios 8 of course is amajor new operating system for iphone, ipad,and ipod touch. and the early reviewshave been just great.

the wall street journal saidthat "ios 8 pulls out ahead of the competition by leveragingthe greatest strengths of the iphone: its appand its ecosystem." but what's even cooleris just how many of our customers arealready using it. you can see that injust under four weeks, nearly half of ioscustomers are running ios 8. now, if you consider thatin combination with ios 7, that means that 94 percent

of ios users are running theiroperating system that shipped in just over the last year which means they'regetting the latest features and all the latestsecurity protections. now, the situation withother mobile platforms is somewhat different. so, when you look at androidfor instance, the vast majority of customers are running anoperating system that's more than two years old.

and if you focus just onkitkat, the latest release. after 313 days, it achievedjust 25 percent penetration of our user-base. ios 8 has nearly doubledthat in just 26 days. we couldn't be happier. now, ios 8 is a majorfeature release with something for all of our customers. things like taptotalk, and easylocation sharing in messages. our new quicktype keyword

with smart predictivetyping suggestions. and family sharing that makesit easy to share your calendars, your to-dos, your photosand even your purchases on the app store andthe itunes store. but what really sets ios 8apart is all the incredible technologies that it puts inthe hands of our developers. it's amazing whatthey've done with them. let's take a look. we'll start with extensions.

we've seen an absolute floodof updates to the app store with applicationsimproving their functionality via extensions. so now, with ios 8, whenyou swipe down from the top of your phone to getinto your today view, you have access not just tothe system's built in widgets, but also these great thirdparty widgets as well. and when it comes to sharing,you of course have all of the system sharingoptions but also those

of the third partyapps you use the most. and so, with just asingle tap for instance from almost anywherein the system, you can post to evernote. now, we've also added supportfor third party actions, the ability to edit your photosusing third party filters without even leavingthe photos app. and access to your documents. not just on icloud, butalso in box, in dropbox,

and just about any other box where we happen toput some files. now, we also have supportfor third party keyboards. so, whether you like to typeby swiping your finger all over the screen or enrichthe life of your friends with sending them animated gifs or communicating yournative language of klingon, ios 8 has you covered,believe it or not this is actuallyin the app store.

so go klingon. so, next up, healthkit. developers reallyembraced healthkit. so, when you're taking arun, or cycling with strava, all of the data about yourworkout, activity data goes into your healthprofile in healthkit. with apps like lifesumthey are able to combine activityinformation with information

about your eating habits to makea custom diet recommendations. and then you have apps likesharecare, askmd which are able to take your profileincluding things like data from your bluetooth scaleor other sensors to make-- to offer personalizedhealth consultation. now, we've also givendevelopers access to touch id, which means now if youwant to get into etrade or unlock your passwords inone password, you can do it with a security and theconvenience of your fingerprint.

and then, there's metal. with metal, you getdirect access to the power of the 64-bit a7, a8 and theamazing gpus they have inside. and so, whether you're racingaround the track in asphalt 8, creeping around the rooftopsin assassin's creed identity, or slashing your waythrough gods of rome, you can do so withunparalleled visual fidelity, things you never seenon mobile platforms. next is swift.

an entirely new programminglanguage that we introduced to take development of ios andos x apps to the next level. now, wired said that, "swift'simpact could be greater than any other language thathas sprung up in recent years, and it may achievemass adoption faster than any languagein modern history." and from everything wecan see, they are right. we've seen a flood ofapplications written in swift, in the app store already.

and our enterprise partner, ibm,has completely embraced swift for their customenterprise applications. in fact, they've said that,"swift is incredibly interactive and intuitive, giving thethousands of developers on our teams the flexibilityto create powerful apps that will transformenterprise mobility." there will be many new swiftprogrammers being mentored every day because major universitieshave incorporated swift into their programmingcurriculum

to teach new studentsthis awesome new language. that's a quick update on ios 8. now, let's turn ourattention to ios 8.1. now, needless to say when weput a major new operating system in the hands of hundredsof millions of users we do get alittle bit of feedback. and that takes usto improvements. so, one of our major goalsof course with ios 8.1 is to address the top sources ofcustomer feedback and of course

to even bring back thebeloved camera roll. but not just that, we've addedsupport in 8.1 for apple pay, on iphone 6 and 6 plusand the public beta of icloud photo library. so, now, everyone canhave every photo you take on all of your devices. and this means that anyorganization you do, or any edits you make on anydevice are instantly reflected this is true on youriphone, your ipad,

and you can even access yourphoto library on your mac, or on your pc via icloud.com. now, this isn't justyour photos, it's also your videos as well. and they're on their originalformat and resolution. no downscaling. it's available inpublic beta with ios 8.1 and it uses your icloud storage. so, your first fivegigabytes are free,

for just 99 cents youcan get 20 gigabytes more and you can get a massive200 gigabytes for just 3.99. so, that's ios 8.1 anda quick update on ios 8. now, let's turn toos x and yosemite. so, it was just this june that we publicly unveiledyosemite to the world. the reception hasbeen fantastic. we've had over a million membersof the mac community sign up to be part of theyosemite public beta.

and the reception hasbeen just awesome. we're all in love with thegorgeous new design of yosemite. it's just amazing. has this gorgeous dockwith these vibrant icons, it's so precise, thisclean and consistent use of typography throughoutthe system. notification center ismore useful than ever. let you get it allof your widgets just at a glance includingthird party content.

and spotlight has beenabsolutely super charged. so now, in addition to searchingcontent locally in your mac, it also taps in tosources on the internet, things like maps and wikipedia. just right therewhenever you need them. and of course allof the apps built into yosemite have beencompletely revitalized with this new ui. so, safari for instance, allthe power of the world's most--

powerful browserare packed right into that elegant toolbarright there at the top. if you want to get itall of your favorites, just tap in the addressfield, they're right there. and if you start typing, you don't just getgoogle search suggestions, you also get spotlightsuggestions which often provide theanswer to your question without even completing thesearch, it's just really fast.

now, safari is better atsharing than ever as well. you can share the systemsources and through extensions to third party sources aswell right with in the app. safari users alsoof course love tabs. and so, we have a great new tabview provides a bird's-eye view of all of your tabs, stacks,multiple pages from the sites into stacks like this and youget access to tabs you've opened across all your devices listedright there along the bottom. but of course safariis also blazing fast.

in fact, when you look atthe kind of javascript that's in typical websites, safariis literary six times faster than other browsers. and when it comesto battery life, no browser can compareto safari. if you look at our 13-inchmacbook air for instance, browsing safari getsyou more than two hours, greater battery lifethan other major browsers and with netflix streaming,three hours longer.

safari is just incrediblyefficient. now, our yosemitedesigned extensive course to mail as well. it's not just gorgeous butit's more functional than ever. now, you're replying to amessage and you need to fill out a form, you can use mark up. you can even fillout your signature on a form right thereinside the message. it's incredibly convenientand you can also mark

up your drawings as withyour pictures as well which is a fantasticway to communicate. now, mail also now has mail drop so you can send absolutelyenormous attachments up to 5 gigabytes securelyencrypted through icloud. messages has a beautifulnew design-- excuse me, for yosemite as well. and it has powerful featureslike named group chats, easy location sharing andreally convenient access

to all the photos that youshare in your conversations. itunes has been updatedfor yosemite as well. it has a convenient newshelf across the top with all of your recent additionsto your library. and then there's iwork. it's the most populardesktop productivity suite across all apple devices and it's a got a greatupdate for yosemite. in addition to this beautifulnew design, it's more functional

than ever with the side barthat summarizes all the comments and documents that you haveunder review, we have an update to numbers, lots of poweruser features like the ability to transpose tablesin a single step. and then there's keynote with acustomizable presenter display and these cool new text effects. it's really nice. so next, there's icloud drive. so, with icloud drive, you canstore any file in the cloud.

its accessible rightfrom the finder, right from the side bar there, and you get access theapplication folders of all of the applications on your mac. but not just that, also thedata that you have scored for application onyour ios devices. and best yet, you can put anyother files you want in there and organize howeveryou want in folders with tags and search them.

and then access themacross all of your devices, your ios devices, your mac,and if you're having to work under extreme duresseven a windows pc. so, now-- so, those are just some of the wonderful new userfeatures in yosemite. but actually, what makesboth yosemite and ios 8 so special is the waythat they work together. now, working together issomething we've been focused

on for years now and atthe center of it is icloud. it's almost easy to take for granted the way wecan edit our contacts or update our calendar, orto-do's or safari bookmarks and we just know that it'sgoing to be available to us across all of our devices. and now, with yosemite andios 8, all of our documents with icloud drive and all ofour photos and videos are synced with our icloud photo library.

we've also advanced ontechnologies for our devices to communicate inproximity, taking advantage of the most advanced wi-fi and bluetooth lowenergy technologies. so now, with the latestmacs and ios devices, you can actually airdropbetween ios and os 10. and you can airplayto your apple tv even without connectingto any wi-fi network. it's really awesome.

but the area where i thinkwe've really taken it over the top is somethingwe call continuity. now, with continuity, yourdevices are aware of each other and allow you towork at any moment with the device that'sright for that time. it starts with handoff whereyou can work on one device and just pick up where youleft off with just a swipe across the lock screenof another. and there's instant hotspot,so you can take advantage

of the cellular data connectionof your phone from your ipad or your mac without eventouching the phone in your bag. there's the ability to receivetext messages on any device. so, not just your imessagesbut also you can send and receive sms fromany of your devices. and finally, you can also make and receive regulartelephone calls using your mac as a speakerphoneusing your phone. it's really magical.

and to drive that home, i'dlike to give you demo now. all right. well, so let's take a look atlife in the world of continuity. now, tim has sent me anote here about doubling down on secrecy at apple. we want to preserve the samekind of airtight security or secrecy rather that makes athe announcements at an event like today a shockingrevelation to all of you. so, i've been tasked tocreate a new employee

orientation presentation. and so, i've been taking somephotos around campus about some of our new secrecy measures. we're tightening thingsdown a little bit. so, we see redactingsome things in the menu. we don't want any leaks there. we've upgraded the door tojohnny's lab and, you know, i should favorite some of thesephotos because i think i'd like to incorporatethem in my presentation.

we're saving a stepwith the printer, just go straightinto the shredder. and of course, we'veincreased the number of lasers on the path to the bathroom. so, that's good. so, i can now incorporate thisright here in my presentation. we've got my cover slide hereand this looks like a good place to add that new content. but, you know, i actuallyhave my ipad right here.

and what's really greatis with continuity, i can just pick upwhere i left off. you know, it's in the lowerleft hand corner of the screen. my ipad is aware of whati've been doing on my phone. there's little keynoteicon, i can swipe up and it takes me rightto that document in exactly the placewhere i was working. so, it knows right where i am. i'm just going to openthis up and we'll see

that i can see my photos here. let me try that again. there we go, they are my they're the photosthat i just favorited. and just to show you thatthis is all completely live. i'm going to go back intomy photo library here. i'm going to favorite thislast photo with the lasers, give it a little heart. and you'll notice here in--

on the ipad, it shows upautomatically right there. that's super cool. so, let's just add thatphoto to my presentation. and, you know, whilei'm working on my ipad, my phone can evenbe across the house. and if i were to receivean sms for instance, i could pick it up--oh, here it is. what a coincidence. right here on my ipad.

this is a regular sms. now it says, "hey craig, checkout the latest apple rumor." uh-oh, well, these are usually have no merit at allbut i'll just check in as what this is all about. apple "spaceship"actual spaceship. ok. well, it turns out in thiscase unfortunately they did nail it. so, this will bea good one to add

as cautionary taleto my presentation. now, i could do that righthere in my ipad but, you know, i've got this beautifulmac right here. let me just pick up wherei left off on a mac. so, we'll just look at themac display and you know as the mac is aware ofwhat i've been doing. you see right down here, it says that i was usingsafari in my ipad. i click and it takes meright to that same page.

it's just magical. and of course, i can getto my presentation as well. we see i have icloud driveright here in the finder. and there's my keynote folder. and of course there'smy presentation on secrecy at apple. so, i can open that up andof course it takes me exactly to where i was inthe presentation. so, let's add my picturefor about controlling leaks,

i can just drop thatone right in there. that's really cool. and so, next, i'm going to move on to the next slidein my presentation. and, you know, i heard thatour new chief of secrecy, steven colbert has some concerns about his part ofthe presentation. and so, actually, ican give him a call from my mac righthere at his office.

so, let's just type upsteven, there's his work number and i can just dial righthere and it's going to dial-- my mac is going to actuallymake a speakerphone call through my phone. and by the way, yeah, i havethe coolest job in the world. i get to talk to steven colbert. [ ringing ] hello? hi steven, it'scraig from apple.

i'm sorry, i don'trecognize that name. oh, oh, right. hello red delicious, thisis granny smith, over. is the squirrelin the basket? roger. foxtrot thunderboltretina swift lightning. ok. the line is secure. glad you called today. i i have some critical feedback.

i have some very criticalfeedback on the content of your presentation todayspecifically i've got a big problem with my title. >> well, chief ofsecrecy officer, that's a pretty impressivetitle. >> i just don't thinkit's big enough to capture how importantmy role is at apple, ok? let me run this one by you. hear me out.

supreme allied commanderof super secrecy. i don't know. craig, if supreme alliedcommander was good enough for ike, it's goodenough for me. ok it beat hitler. i will also acceptintergalactic chancellor. intergalacticchancellor, how about-- yes. supreme commander?

you let him know? who? i'm sorry. i mean, chairman honeycrisp. yes. absolutely. i will let the chairman know. glad you keep it my way. now, please, get back to workbecause you know what i see when i look at my wrist?

my wrist, where's the watch? chop, chop, i'm jonesingfor some jewelry, craig. i'll get right on it steven. >> all right. over and out granny smith. >> over and out red delicious. [ cheering & applause ] i'm glad we were ableto sort that out. so, we-i have one more slide towork on my presentation here,

the-- oh, an emailupdate from phil about a new badging protocol. so, check out this video. it really demonstrates apple'scommitment to badging excellent. well, that's great. i'm going to drop thatone in my presentation. and, you know, i'm sureit's a great video. so, i'd like to play this now. and what's really coolis i have an apple tv.

we can bring that up here and wecan see it can actually airplay from my mac to my appletv just like this. and project my presentationthat way so we can enjoy thepresentation i put together. and of course to controlthe presentation, you know, the best remote you haveis the one you're wearing on your wrist. so, i'll just bringup a remote here. let's see, so thereis our secrecy team.

of course, we've got the path tothe bathroom, controlling leaks, our new supreme commander. and let's take a lookat that video from phil. [ music and noise ] see you at lunch. [ laughter & applause ] >> thank you. now, i have a fullunderstanding of continuity. so, this is justa quick overview

of the amazing newyosemite release from its beautiful new design,powerful spotlight search, icloud drive, the amazingand elegant new safari and of course, thesecontinuity features. now, there's much,much more to yosemite that i can possibly cover today but the good news is idon't have to because now, all of you can getaccess to yosemite on the mac app store today.

and you know what? it's available for free. there's also 8.1 which hasits support for apply pay, also icloud photo libraryand continuity available for download this monday. and it's free as well. finally, iwork, anupdate for os x also for ios also availabletoday and also free. and that is my quick updateon ios 8 and os x yosemite.

thank you. back to you tim. >> thanks craig. it's really great tohave steven on board. i hope he can do abetter job than i've done on controlling [inaudible]. i'd like to now talk about ipad. the ipad is this simpleand magical device. it's always been a unique blendof simplicity and capability

but while the ipadhas beautifully simple on the outside sincethe very first one, it has advanced technologyjust jam-packed on the inside. from apple's customdesigned powerful chips to the ultra-fast wi-fiand cellular connectivity to the incredible eyesightand face time cameras. the technology is jam-packedin this incredibly thin and light packagethat you can take with you everywhere yougo and use all day long.

and as we packed moreand more power and more and more performance andmore capability in ipad, our customers and developershave begun to use it in ways we could not imagine. and now, as you lookaround, ipad is everywhere. it's transforming the waywe work, the way we learn, the way we play, and it'stransforming the way we communicate, with so many peopleusing ipad for so many things, in so many different places.

it's not surprising thatwe've sold more ipads in the first fouryears than we've sold at any product in our history. in fact, we've sold over 225million ipads around the world. to put this in alittle more perspective, if you look at the top fourby volume, pc manufacturers, the number of sales that they'vedone for the last 12 months and compare that to ipad,ipad beats them all. and this is their entirepc lineup every notebook,

every desktop, every twoin one, every all in one, every toaster refrigeratorin one, all of them. this is pretty fantastic andnot by a little but by a lot. but what's more importantto us is that ipad has consistentlybeen rated number one in customer satisfaction. this is what makesour heart sing and ipad mini retina has scoredan unbelievable 100 percent customer sat.

these numbers are-- youjust don't see these numbers in customer sat. and so, why are so manyipad users so satisfied? we think it comes backto this unique blend of simplicity and capability. and the fact that you can do somany things on ipad and you have such a great experiencedoing it. at the root of this is thatwe have over 675,000 apps in the app store thathave been custom designed

to take advantage of the bigbeautiful screen on ipad. and this is a huge advantageover our competition. the verge said it well,"a tablet is only as good as what you can do with it,and thanks to the hundreds of thousands of apps for theipad air, you can do more with it than any other tablet." this was one of the reasonsthey named the ipad air, "the best tablet you can buy." so, ipad air is numberone in customer sat

but it's also numberone in usage. it's number one in education. it's number one in enterprise. it's number one in consumer. when we launched the ipadair just a year ago we did so by showing that all ofthis power of the ipad was in a design that was so thin. it was thinner than a pencil. you may remember this,so what do you do

when you make the besttablet in the world? how do you make it better? you do this. this this is the new ipad air 2. it's unbelievably gorgeous,and look how thin it is. can you even see it? it is so incredible. and to tell you more about it,

i'd like to invitephil schiller up. phil. thank you, tim. thanks. well, good morning everyone. i'm so excited tobe able to tell you about the incrediblenew ipad air 2. it is the thinnestipad we have ever made, just 6.1 millimeters thin.

that's 18 percent thinnerthan the first ipad air which was already 20 percentthinner than the ipad before it. it makes it the world'sthinnest tablet. it's incredibly beautifulto hold all day long. the progress the team has made over just the last coupleyears is unbelievable. here is the original first ipadnext to the new ipad air 2. the new ipad air 2 is so thinyou can stack two of them and still be thinnerthan the original ipad.

it is amazing. what the team has done topack so much technology and performances into thethinnest ipad is unbelievable. so, how did they do it? let's start with the display. the display is made up ofa number of components, primarily the lcd, thetouch layer and glass. and in every ipad there'sbeen a micro thin layer of air between each of those layers.

we're not satisfied with that. the team has optically bondedthose together, laminated them to make a singlecomponent with no air gap. and that reduces theinternal reflection and makes a sharper imageand a thinner display. it makes the graphics of thetext feel like they sit right on top and you're touchingthem with your finger. it's really beautiful. in addition, we've now createdan anti-reflective coating

for this multi-touch surface. this has never beendone in a tablet before. it reduces reflections by 56 percent making it evenmore beautiful as an image. so, it is an incredible display. it is the only tablet thathas this kind of a surface and has the lowestreflectivity of any tablet. so, this would be the besttablet display you've ever seen and the thinnest tablet,but there are so much more

that makes the ipad air 2 great. and it starts withthe brains inside it. a whole new generationchip, a8x. you've heard of the a8 chip withthe iphone 6 and iphone 6 plus and it's blowing people away. but this is a new versioncreated specifically for ipad air 2. it is unbelievable. it's a second-generation,64-bit architecture.

it has 3 billion transistors. the ipad air had an a7with 1 billion transistors. three billion, it delivers up to 40 percentfaster cpu performance for most of your apps. some apps can achieve2x performance in cpu. and the graphics areout of this world. two and a half times faster whatwas already the industry reading graphic performance.

just look what theteam has done. the original ipadstarted with an a4 chip and now we're 12 times fasterthan that with ipad air 2. and check out thisgraphics performance. we're now at 180 times faster. add to that the work thesoftware team is doing with technologies like metal sothat developers get full access of that performance withoutany software overhead. we're able to now deliverconsole level graphics

in the palm of your hand. and that's what a lot ofthe developers are doing. we're working withgame developers and they're now bringingthe engines not from their mobile gaming but from their desktop gamingsystems right on to ipad air 2. and all these power insuch a thin package, the team has worked toensure that you have that great all day batterylife, 10 hours of battery.

so you don't have togive up any of that. along with the a8x, we havethe new m8, motion coprocessor. this works to read data from thesensors like the accelerometer and gyroscope and itinstantly calibrates it so all your apps getincredibly accurate data. and there's alsothe new barometer for measuring relative elevation and developers can takeadvantage of that too. but perhaps, the featurepeople love the most

about their ipads is the camera,the built-in isight camera. and some people havebeen surprised by that but it really makesa lot of sense. the ipad is the best view finder for composing yourphotos and your videos. you can see the scene, youcan take incredible photos, you can edit them right on thedevice and share them instantly with people around the world. and not only do we all liketaking pictures and videos

but developers like takingadvantage of these cameras to build incredible applicationsthat haven't existed on any other platform,things like applications for helping coaches traintheir players with coaches' eye or consumer apps likeprizmo that lets you scan and translate documentson the fly. or apps like caribu that leta parent read with face time to their children from anywherearound the world, or homestyler that lets you create a virtualreality image of your own home

than lay out the furnitureand interior design of it. this and hundreds of moreapplications take full advantage of the cameras we'vebuilt into the ipad. and they, the developers andthe customers who use this app, they're going to lovethe new isight camera. it's a huge jumpforward for ipad. it's a full new 8megapixel isight camera. it has large 1.12 micron pixels. has a fast 2.4 aperture thattakes photos at 1080p hd video.

it has a great sensor. it's combined withthe apple design lens but really what rounds it outis the brains behind it all, the image signal processingthat's done in that a8x chip. and it does an incredible job. i'm going to show you somephotos now that were taken with an ipad air 2,unretouched right off of it, and tell me you're notgoing to be blown away that these were takenwith an ipad.

look at that photo, that'sa beautiful landscape scene. you can see the qualityof the auto hdr that creates an amazingexposure. look at the low noisein that blue sky and it is a remarkable photo. here's another. people are just not goingto believe these are taken with the ipad you bringwith you to do work and you're takingincredible photos with it.

here's a shot from abovethe golden gate bridge. you see the incredibleaccurate color it delivers and the great depth of field. here's my favorite of the bunch. it's a portrait photo. the skin tones are just perfect. the background is painterly. it's an amazing photo. of course, we alllove taking macros

and showing them to the world. here's a great one. look at the level ofdetail on the feathers. you can't tell, isthat taxidermy or live. don't worry, it's live. for the first time with ipad, you can take largepanoramas up to 43 megapixels. so you take youripad in vacation, you can share your mountainscenery with all your friends.

for the first time on ipad,you can take burst mode photos. so, taking somethingthat's high speed action, you can grab it justlike this photo. yeah, isn't that incredible. for the first time withthe ipad isight camera, you can do timelapse. so, here's a timelapse. it's taken in venice,you maybe recognize it. now, there's a groupof boats that are going

to start coming down together. see there they are. that was the george clooneywedding party that came by as we were shooting them. still waiting for my invitation. this we took recentlyin albuquerque at the balloon fiesta,that gathering there. it's a lot of fun. yeah, it is.

also, for the first time inipad, you can do slo-mo videos. yeah, customers are goingto love taking these. this is 120 framesper second at 720p. [ noise ] pretty cool. if you heard that audio,there's now dual microphones to get better quality audioin your videos as well. one addition to theall-new isight camera and all those capabilitiesis a new facetime camera

in front side as well. a whole new facetimecamera sensor, has a larger 2.2 aperture,let's in 80 percent more light and combined with the 8x chip,you get improved face detection. for the first time, youcan do burst selfies which kids love to do. this chip is amazing. it does hdr with a single imagenot combining multiple images, which keeps it really sharp.

and you can do videoswith hdr as well. so with all thesegreat new cameras, all these great new performance,also faster connectivity too. ipad air 2 has fasterwi-fi, 802.11ac with mimo. that delivers 2.8 timesfaster performance up to 866 megabit persecond throughput. there's also fasterlte with more bands. there's up to 150megabit per second, that's using carrieraggregation.

and has 20 lte bands that'smore than any other tablet, so it connects athigh lte speeds on more networksaround the world. but perhaps the mostrequested feature from customers is touch id. now like many of us, if youhave touch id in your iphone, you've probably picked upyour ipad and put your finger on the home button, only tosee that it doesn't unlock because you didn'thave touch id.

we get used to it so quickly. well now with ipad air2, there is touch id and it reads your fingerprintand quickly unlocks your ipad without having toenter the passcode. and it works with our stores. so you can purchase in theitunes store, in the app store, and it works with thenew ios 8 developer apps that support touch id so itcan unlock evernote or mint or your day one journal,just with your fingerprint.

and as you know, allof us who use ipads, we're prodigious shoppers. we love to use our ipad tosit back and surf the web and make purchases and-- particularly with allthose 675,000 apps, many of them helpus make purchases. and now, with touch id, you'llbe able to use apple pay to make online purchases. now this isn't for a retailpoint of sale purchase,

this is for onlinepurchasing within all the apps, they're going to supportapple pay, and there are going to be many of themgrowing starting on monday. so it would be the bestway to shop online. of course, ipad air 2 comeswith the brand new ios 8.1 that craig just showed us and all the incrediblefeatures it has. and our developers have had agreat time using the performance of the a8x chip and takingadvantage of all the power

on ipad 2 to do remarkablethings, and developers have too. we've given a few of themearly access to the ipad air 2 and to see what theycan do with it with their incredibleapplications. well, i like to show youtwo of those this morning. the first is a great team, the--two brothers started a company in lithuania, and they'vehad a hit application in os x called pixelmator. perhaps you know it.

it's a professional qualityimage editing application. it's been a big hit on themac and now they're here today to show you the workthey're doing on ipad. i'd like to bring up aidasto tell you all about it. welcome. after two years of work,we are really excited to show the new pixelmatorfor ipad today. it's a full featuredimage editing app. we are going to open a 4kimage of the arabian desert.

it's really exciting thatwe can work so smoothly with large images like this. the new ipad handlesthose images faster and better than ever before. we created a graphic,we're using the shadow of the actual oryx inthe sand and some text which we'll bringin as a new layer. i'd like to place ithere at the bottom. but you see, thereis a straggler oryx

that would interferewith the graphic. so, let's removethe oryx right now. we were able to bringour repair tool from our award-winningmac version to the ipad and it works fantastic. by simply brushing over theoryx, our app will take care of removing it but stillmaintain the background. that is two times faster on thenew ipad compared to ipad air. notice how the texture inthe sand is intact even

until the oryx is gone. let's place the graphic back atthe bottom and size it to fit. now, let's blend thegraphic with the background to complement thecolor of the sand. next, i'd like to apply afilter to enhance the color and darken the edges a bit. we can adjust the depthand strength of the effect. notice the very fastresponse time. so, that's a quickpeek of pixelmator

for ipad coming later thismonth in the app store. the power of the new ipad isperfect for the new pixelmator. we've seen improvementof up to three times in many aspects of the app. it's a fantastic pairing that would make imageediting a breeze. >> next, there's an excitingnew video editing application that has everyone abuzz,it's called replay. it's from a bunch of brilliantscientists from france.

and to tell you all about it,i like to bring up jeff boudier to show you whatthey've been up to. with replay, youcan use your ipad to create amazingly rich videos without knowing anythingabout editing. with me is my co-founderfrancois. we all take so manyphotos, so many videos. often we don't have timeto do anything with them. like these videosfrom a trip in utah.

to make a nice movieedit out of all these, it would take mehours of work, right? well, let's selectall these clips and see how long it takesreplay to make a movie. [background music] mymovie is already playing. what just happened? in one tap-- thank you. in one tap, replay analyzed allmy videos added beautiful motion graphics and synchronizedeverything

to the beat of the music. ok, let's do it again,but try a different style. i love this style. replay runs computervision algorithms to find the best accent color for each video thendesaturates the rest. and with metal, thiscode runs 20 times faster than using the cpu. but this style is too romantic.

let's try somethingmore vibrant. [background music] nice. i love how replay picksthe background colors to match the videos. now, i want to add a text slide. let me show you how easy it is. how about utah road trip? just as easy, i canadd captions, trim videos, or reorder things.

the result again is instant. we created a custom-renderingengine on top of opengl. and with each newprocessor, replay gets faster. with a8x, we get four timesfaster rendering than on a7. now, i'm really excited to showyou something never done before on mobile. it's very hollywood. see how the lightinteracts with the text. i can even set the lightingcolor while my movie is playing.

this effect is called volumetriclighting and replay renders it in real time on the ipad. this is truly desktopclass performance. we believe video creationshould be easy and instant. with this new ipad and metal,our vision becomes reality. this new style will beavailable end of october and you can get replay forfree on the app store today. we can't wait to seewhat you'll create. thank you, thank you.

so those are justtwo examples from the over 675,000 appsfrom the app store that take uniqueadvantage of ipad. you can see now, the appsare doing things on ipad on a thin mobile device that previously would havetaken high-end desktop computers to do. and you can do thisanywhere you go. so this is the new ipad air 2packed with an incredible range

of new technologiesand innovation. next generation retinadisplay with no air gaps and anti-reflective coating. our second-generation64-bit chip for ipad, the a8x with 3 billiontransistors. the new 8 megapixelisight camera and then all thoseincredible features. the new facetime hd camera,ultrafast 802.11ac wireless and 20 bands of lte for fastperformance around the world.

and of course the mostrequested feature, touch id. all of this packed into thethinnest ipad we have ever made. you just have to hold it outsidewhen you get a chance to, to see just how incrediblethis is. it will blow you away. so if you want to get oneand if you're like me, you're just dying to,what will it cost? well first, it comes in silver,space gray and the new gold that you've seen here,and it starts at $499.

that's the price of the previousipad air for wi-fi with 16 gigs. $599 for 64 gigs, that's$100 less than before. and $699 for 128 gigs, again$100 less expensive than before. so, much more power,great new features, thinner device andmore affordable. there are also cellularversions for $130 more, and that is the new ipad air 2. at the same time, wehave an update today for ipad mini as well.

we call it ipad mini 3. it's the third generationof ipad mini. it comes in silver,space gray and gold, and of course it includes thenew touch id feature as well. it will start at $399, $499 and$599, new memory configurations, and have cellularversions as well. and both ipad air 2,ipad mini 3 are made in the most environmentallyfriendly way possible and we're really proud of this

and i always wantto part with that. so those are the twonew lines of ipad, ipad air 2, ipad mini 3. we're going to keep ipad mini2 and ipad air on the line and reduce them by $100so everyone has something at each price point, so thoseare more affordable as well. and the original ipad mini,we're going to continue to sell it now atour all new price of just $249, previouslywas $299.

so that now means our lineuphas the lowest price point ever for ipad, $249, itmeans ipad 2-- mini 2 and ipad air hadbeen reduced by $100. we have an all newipad mini 3 and all-- a new ipad air 2 at thehigh end with more features and capabilities in the thinnestipad we've ever offered. so, a lot of changes upand down the entire line. to get ipad mini 3 andipad air 2, you can start to order them tomorrow.

we'll take preorders tomorrow,october 17th, and they'll begin to ship by the end of next week. so that's ipad. i think this graphic says alot in a very simple image about the things we create,how beautiful they are, how incredibly advancedthey are at each category, and how each one ispushing on the next to be even betterand to do even more. as ipad continues to evolve andchallenge what a computer can be

that you can hold all daylong, it then challenges us at the higher end to movethose forward as well. and nobody is betterat that than apple. let's talk a little bit aboutwhat's happening with the mac. we have the bestlineup we've ever had. it's the 30th birthdayof the mac this year, and these are the best ever. and their results are fantastic. if you look at mac comparedto the rest of the industry,

this is based onthe last quarter, the mac grew 18 percent yearover year while the rest of the industry didn'tdo as well. and the reason is very simple. our customers love their macs. this summer we updatedmacbook air. it got faster, betterbattery life, better value. people bought them like crazy and the reviews wereoff the charts.

i think this one said it best. from the wall street journal, "the macbook air is thebest laptop ever made." who are we to argue? for customers who want ahigher level of performance, they love the macbook pro. it delivers all day batterylife, incredible performance and best of all, thatbeautiful retina display. it's been really funto watch the migration

of the retina display. it started with iphone, wemoved into ipod touch and moved into ipad and then into themac with the macbook pro. well today, we'rereally happy for you to see the continuing march of this incredibleretina technology and the next step we'regoing to take with it. so yes. we are so excited to tell you

about the all new imacwith retina display. there has never been adesktop display like this. it is simply stunning. we have never seen a level ofdetail in a desktop display as you'll see with this imac. it is truly remarkable. it's a 27-inch display thathas 5120 pixels by 2880 pixels. if you're really fastwith math you know that is an insane 14.7 mega--million pixels on one display.

it is the world's highestresolution display. this is an incrediblefeat of engineering. we call it the retina5k display. so to put it in context, weall look at hd tvs all day. they're 1920 x 1080, that'soverlay those pixels on top of the retina 5k display. there are seven timesmore pixels on the retina 5k displaythan on your hd tv. now let's compare that to thenew standard 4k digital cinema.

and there it is, 4096 x 2160, the retina display still has 67percent more pixels than that. it is stunning. what's more remarkable isthe work the engineering team to fit those 14.7 million pixelsinto our beautiful imac design. it's just five millimeters thin. it's an incrediblefeat of engineering. it took a lot of invention. it starts with the chipthat controls the display.

it's called a timingcontroller or tcon. one didn't exist to drive thisdisplay quickly and efficiently so our team had to invent one. it started with having to createa new material, oxide tft, to be able to charge thosepixels quickly and evenly across the whole display. and then taking technologyfrom our retina ipad display, organic passivation,to reduce cross-talk because those pixels aregetting so close together,

to keep the image reallysharp and beautiful. it took building a newbacklight technology, an led backlight that'sjust as bright as previously but consumes lesspower and is thinner. and all put together,this new display with four times thenumber of pixels of the previous version usesalmost a third less energy. that's incredible work. and to make it evenmore beautiful,

we use our apple photoalignment technology to give higher contrastratios on access, and a new compensation film soit looks better off access too. it is a remarkablefeat of engineering and the most beautiful desktopdisplay for everything you do. when you read text, it looksincredible, crisp and sharp, with magazine quality. if you work with photos,you have never worked at a desktop display with thislevel of detail in your photos.

when you love to edit videolike here in final cut pro, you've never had the abilityto do 4k video editing, pixel for pixel with room left over for your binsand timelines. and if you're craig andyou've worked so hard on a beautiful version of os x,there has never been a display to show off that great newuser interface as beautiful as this new retina 5k display. we have a brief video to tellyou a little bit more about it.

>> [background music]the mac enables people to do amazing things. and for many people, it's themost important creative tool that they use. and what we really lovedoing is making it better. on an imac, the experiencebegins with the display. and now we're really proudto introduce the first imac with the retina 5k display. with 14.7 million pixels,this goes way beyond hd.

it gives the ultimate all-in-onecomputer the ultimate display. and it made you seeincredible detail on a scale that just hasn't beendone before on a desktop. we started by movingto an oxide tft or thin film transistor panel. oxide tft is needed to getthese many millions of pixels to charge quicker andthen stay charged longer. we manufactured an oxide tftbased display more precisely that had ever been done before.

one of the great results isthe vivid brightness you see across the whole screen. communicating to all ofthose pixels requires a lot of brainpower. in a display, it's called thetiming controller or tcon. the tcon tells every pixelwhat to do and when to do it. for this new retinadisplay, a tcon didn't exist that could do the job. we had to create it, this singleincredibly advanced chip that's

responsible for directingmillions of pixels. whether you're lookingat photos or text or even editing 4k video,the picture is stunning. we've also improved the contrastratio so you get brighter whites and darker blacks fromany viewing angle. >> when i'm working on imagery,i need to see the details in it to make accurate judgments ofcolor and exposure to be able to make it look on screenexactly how it appeared to me when i saw it in reality.

>> for this displayto be possible, millions of pixelshave to be driven with more energy efficiency. we use power saving ledsand organic passivation which enables a clear accuratesignal to be sent to each pixel. this dramatically increasesthe display's performance and image quality while actuallydecreasing its power uses by 30 percent. >> every photograph ishoot, there is so much work

to be done beforeit's really finished. to get there, the tools i useneed to be powerful and precise. and now that i've had a chanceto experience the sharpness and the resolution andthe incredible tonal range in the new imac, i justcan't imagine a better tool for the work i do. >> with its stunningretina 5k display and all of this new capability,the new 27-inch imac is by far the most amazingimac we've ever built.

so not only havewe built an imac with the most incredibledisplay we've ever made but throughout the product linewe've updated everything to make it the best imac ever. so if you look inside it, it has the fastest chipwe've ever put in an imac. it starts with a 3 and a halfgigahertz intel quad-core i5 but upgradable to 4 gigahertzi7, the fastest ever in an imac. the graphics, a radeon r9m290x, upgradable to a 295x.

so how fast is that? the previous fastest chip inan imaac was 2.4 teraflops to compute power, not bad. this is 3.5 teraflops,45 percent faster than the previous version. i/o is faster as well,it is now thunderbolt 2, 20 megabit per secondbin with [inaudible]. it's faster storage, standardterabyte fusion drive. and it's all built togetherlike all of our products

in the most environmentallyfriendly manner including supporting the latestenergy star 6.1. so it's a very efficientdesktop product. so what does this amazingstate of the art new imac cost? well, let's make a comparison. if you've ever tried tobuy a high end display, for example a new4k ips tft display, not quite as manypixels as the imac, not quite as beautifuldisplay but still not bad.

you know that these range inthe price of $3000 or more. so that's why we're reallyexcited to tell you the new imac with retina 5k displayis going to cost $2499. and for that, we throwin an entire computer. it's got a 3 and a halfgigahertz i5 standard, radeon r9 chip, 8 gigs of memoryand a terabyte fusion drive. and it starts to ship today. so that is the new imacwith retina display. it joins the restof the imac line.

a 21 and a half inchimac starting at $1099, 27-inch imac starting at$1799, and the new imac with retina 5k display at $2499. i can't wait foryou all to see it and experience the incredibleimages that it produces. there has never been adesktop computer like it. i think it's the perfect fitting to the 30th birthdayof macintosh. we have one other small updatetoday and that's the computer

that a lot of our customers love and we're gettingthe first back. it's called mac mini. perhaps you've added oneto your own home network, but we have a wholenew version today. it's updated withfaster processors, fourth-generationintel core processors, faster graphics inteliris and hd graphics 5000, faster storage, pcie-based flashstorage, faster wi-fi, 802.11ac

and now has two thunderbolt2 ports, so it's packed with all the i/o you needin a very small design. and most important to us,it is not only compacted as the world's most energyefficient desktop computer which is really great. a lot of customers choosethis for their first mac. previously, mac ministarted at $599. the new faster more capablemac mini starts at just $499. and it's shipping today as well.

so that's our updatefor the mac. let me turn it back to tim. what do you think? it's a very cool stuff. this is the strongestlineup of products that apple has ever had. and we believe that each one of these play a veryimportant role. people need differenttypes of technology

for the way theylive their lives, we all do different things. in fact, many of us and many ofour customers use more than one of our products every day. sometimes you want tosit at your desk in front of a huge beautifulimmersive screen packed with powerful technology. and we've made thatmuch better today with the retina 5kscreen for imac.

sometimes you want to takethat powerful technology with you wherever you go. and we've made our notebookseven better this year with macbook airand macbook pro. sometimes you want to be closeto your content, touching it, and we've made thatexperience even better today with the ipad air 2, morepowerful and incredibly fast. sometimes you want to hold thatpowerful technology in the palm of your hand and there's nobetter thing for your hand

than the iphone 6and iphone 6 plus. and soon, you can wear that powerful technologyright on your wrist. yup. this incredible lineupof products and the ecosystem that supports them issomething only apple can create. they're designed to beincredible products individually but they're also designedto work together seamlessly. and because we create boththe hardware and the software, we can deliver somethingthat no one else can do.

a simple, intuitive, and yes, a magical experiencefor our customers. this is our vision ofpersonal technology, and we are just getting started. i'd like to thank all theteams at apple that have worked so hard for not only this year-- much of what you see hereis multi years of work-- to bring these products outon top of all the other things that you've seen during the day.

they are doing the bestwork of their lives. and i and the executiveteam really appreciate it. i want to invite all ofyou to come across the hall to get your eyes onthis retina 5k display. you're not going tobelieve it, it's killer. and to hold the ipad air andsee how thin and powerful it is. we also have a station set upnext door so that you can try out apple pay if youhaven't tried it yet and you can be among thefirst to buy something on it.

thanks very much for joining us.

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